I may not be the brightest match in the box, but somehow I’m thinking page views are pretty darned important…
A ‘Page View’ by definition is a request to load a single page.
For the most part page views are only important for the role they play in a blogs revenue model. If a site earns revenue from advertising, then page views become an important part of their advertising pricing and demand.
If a blog only earns from actual sales, then page views are not an important statistic at all. In fact, page views lacking in sales conversions may even be considered an expense or loss.
However, I have read conflicting views that indicate that more page views could likely result in fewer click throughs on ads. How, I’m not exactly sure — it didn’t quite make sense to me. So, PLEASE feel free to explain if it makes sense to you.
With keeping page views in mind and if you are one of those people who put effort into increasing your page views — I’d like to invite you to answer the following questions:
How important are page views to you and why?
What are some actions you take to help increase your own page views?
Tags: blogging, page views, advertising, affiliate marketing, ad sales, adsense
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From what I understand, the click through rate is the ratio between page views and clicks on ads. So if your site has tons of page views but not many clicks on ads, your “CTR” will be lower and the CTR is used to determine payout if you’re doing pay per click advertising (like Google Adsense).
Meaning if your site has a large number of page views but not many users click on the ads (low click through rate), you may end up being paid less than a site that had lower page views but far more people clicked on the ads (higher click through rate).
Whew. All that said, personally, I’m not into blogging for the money so as many page views as possible are fine with me!
Page views also help show how long people hang out at your blog. One page view means they came, they saw, they hit the back button on their browser bar. I am interested in increasing the number of page views per visitor.
One easy way to increase pageviews is to install a related posts plugin, and to feature the most popular posts prominently in your sidebar.
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