I remember reading a survey a couple of years ago and wondering how anyone could NOT know what a blog was. How can anyone surf the net without finding at least one blog on every possible topic?
The thing I find most interesting about this survey is the small number of people who read blogs daily. I never knew I was part of such a small group. I would have guessed those numbers to be quite a bit higher.
Check out some of the findings:
According to a recent Synovate/Marketing Daily survey conducted with 1,000 adults in the U.S. shows that blogging has finally entered into the mainstream.
8 out of 10 Americans know what a blog is
Almost half have visited blogs.
8% of Americans currently have their own blog
46% of blog readers saying that they visit the same blogs regularly
54% who instead usually surf for new and different ones
90% of adults aged 25 to 34 know what a blog is
78% of those aged 18 to 24 who are aware of blogs say they have visited a blog, compared to only 45% of older Americans.
More women than men are bloggers
20% of American women who have visited blogs have a blog of their own own versus 14 % of men.
Though the majority of blog readers (39%) view them less than once a month, another 28% visit them monthly, 15% visit them daily and 5% read them several times a day.
43% of blog visitors noticed advertisements on blog websites, rising to 61% among those aged 18 to 24.
Almost one-third of consumers have clicked on an ad while reading a blog.
Only 13% of blog readers say they spend less time with other forms of media (newspapers, television, radio) since they’ve started following blogs.
When asked about the types of information they get from blogs, 65% said they get opinions, while 39% get news and 38% get entertainment.
About 1 in 3 people read gossip on blog websites while only 2% use blogs to catch up on news about family and friends.
Almost half of those surveyed say it’s because they find blogs entertaining, and another 26% read them to learn about specific hobbies or other areas they’re interested in. Only 15% of blog readers say they do so for news, indicating that the more traditional forms of news consumption still have a stronghold.
What surprises you most?
I always knew the gossip category was quite rich and I really believe that can only be followed by the health sector.
I recently read that only 1% of all blogs fall into the health and wellness category which means there’s a huge opportunity that’s being missed.
I understand blogging isn’t for everyone, but when I look around at the number of people who don’t have a job or complain about not being able to afford this or that, I often voice my opinion in that they should consider blogging to help with supplemental income.
I’m finding it more difficult to feel sorry for people who won’t take opportunity by the horns and do something with it.
Tags: blogging, weblog, blogging behavior, advertisement, marketing
source: synovate.com
Related posts:
{ 4 comments… read them below or add one }
What surprises me most is that blogs are less familiar with the age category of 18~24 than that of 25~34. Would be interesting to see what the figures on non-adults would be as well and whether there’s an actual down-going trend on the knowledge of blogs or not.
It wouldn’t surprise me though with the majority of younger peoples on community sites, ever since mySpace hit big globally a couple of years ago and additional names like facebook and hyves have popped up many simply use those for their journal, pictures, vids and whatever more in one where as there’s quite a bunch of community sites even still referring to the journal systems as blogs many don’t know it as any more than writing to their “hyves”, “myspace” or fill in any other random name.
The percentage of daily blog readers being little isn’t that much of a surprise, many people have full time jobs, do other things, etcetera rather than wasting time online daily browsing the net to go by your favorite blogs or exploring new ones. Weekends or just once every couple of weeks is something which fits much better in their lifestyle of wasting time on other stuff instead
.
I am surprised that more women than men are bloggers. I would be interested to know across what type of niches.
The big name bloggers like John Chow, Darren Rowse, Yaro Starek and Court Tuttle are all men. You don’t read about as many women big name bloggers, but they must be out there.
thank you teacher…
This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.
THANKS