The idea is that with a smaller area to click, the links in an ad where I’m sure most clicks are targeted anyway as users are used to clicking things that look like links, there is less chance of accidental clicks. This means two things, advertisers see a more targeted traffic and there are less examples of bad clicks or even click fraud.

This will give advertisers more confidence in Adsense and cause them to put more money towards it, possibly paying more for clicks as they are worth more. This means that you may get less clicks in the end on your adverts, but you will get more for each of them, balancing out the change.

If anything, the old way was Google testing things out and when it turned out that advertisers liked links to be harder to click so that only those who meant to click there get through, they have now reacted.

I’ll finish with my first point, if you are making less money, so are Google. They wouldn’t do anything that would harm their top money spinner too much, it would be suicide.